Happy Petty Afifiga o Meaʻai a Fagafao by Luo Heng

Happy Petty Afifiga o Meaʻai a Fagafao by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2023

Happy Petty Afifiga o Meaʻai a Fagafao

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

A' Design Award Apamemea Winner in Afifi Category

13,176

Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Afifiga o Meaʻai a Fagafao

O le Happy Petty o se mamanu o afifiga mo meaʻai a pusi. O le faasologa e faaaogaina ai ata e ono o tagata fai ata, ma o tagata taʻitasi e fetaui ma se ituaiga eseese o meaʻai a pusi. O ofu, lanu ma elemene faʻaata e suia mai le tasi tagata i le isi, ma o le mea lea e maua ai e afifiga taʻitasi lona lava uiga tulaga ese. O tagata fai ata na maua manatu mai i faʻatagata mai atavali taʻutaʻua ma mai i tagata lauiloa i le fashion. O lanu pupula o loʻo faʻaaogaina e tosina ai le mafaufau ma alu ese ai mai afifiga masani o meaʻai a fagafao. O le faamoemoe o le mamanu e faʻaalia ai le nonofo faatasi o tagata faaonapo nei ma a latou fagafao.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Happy Petty Afifiga o Meaʻai a Fagafao, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Happy Petty Afifiga o Meaʻai a Fagafao e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Happy Petty Afifiga o Meaʻai a Fagafao e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd