Qinshihuang Cpa Fa'agaioiga Autu: Afifiga Pia by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Fa'agaioiga Autu: Afifiga Pia by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2023

Qinshihuang Cpa Fa'agaioiga Autu: Afifiga Pia

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Fa'agaioiga Autu: Afifiga Pia

Tusitusiga o le Tusi: O le Qinshihuang CPA o se mamanu afifiga mo se pia fai lima i le vaega China Pale Ale. O le fa'atulagaga o le fagu ma le ua o le fagu e fa'aaoga ai mea masani o le tautupu Qin, ma o le foliga e faamanatu mai ai se ipu jade e iai mamanu ao mai vaitaimi o Qin ma Han. O se fu'a e siomia ai le ua o le fagu e fa'ailoa ai le oloa o se paionia o le sitaili China Pale Ale. O se mataitusi seal script i le ogatotonu, o le fonta tutusa o le tautupu Qin, e maua ai se foliga fa'aleaganu'u ma masani. O le mamanu ua faia e avea o se fagu tioata e 315 ml ma se apa alumini e 550 ml.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Qinshihuang Cpa Fa'agaioiga Autu: Afifiga Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Qinshihuang Cpa Fa'agaioiga Autu: Afifiga Pia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Qinshihuang Cpa Fa'agaioiga Autu: Afifiga Pia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao