Tsingtao 9 Degrees Afifiina Pia e Jin Zhang

O le mamanu Tsingtao 9 Degrees Afifiina Pia e Jin Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2023

Tsingtao 9 Degrees Afifiina Pia

na mamanuina e Jin Zhang

Tagata Fa'atau: Tsingtao Beer

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

18,712

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #144952

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Tsingtao 9 Degrees Afifiina Pia

Tsingtao Beer o se tasi o ituaiga pia sili ona lauiloa i Saina. I luga o le faʻavae o le faʻamalamalamaina o le faʻailoga, e manaʻomia e le itu faʻailoga ona faʻaalia uiga faʻapitonuʻu o itumalo taʻitasi. O lo'o fa'aaogaina e le fa'ailoga le 'oloa sili ona sui o Hubei "Yellow Crane Tower" e fa'aalia uiga fa'alotoifale. E le gata i lea, o Xiangyun, Crane, ma le fagufagu "Phoenix Feather" (O Hubei e fiafia tele i Phoenix) faʻafaigofie le ata atoa; I le taimi lava e tasi, faʻamaonia le "9 tikeri", le pito sili ona faʻatau atu o oloa, e faʻaleleia lelei ai faʻatau.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Tsingtao 9 Degrees Afifiina Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Tsingtao 9 Degrees Afifiina Pia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Tsingtao 9 Degrees Afifiina Pia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Fua & Fa'apipi'i: Width 65mm x Depth 65mm x Height 265mm
Fa'ailoga: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Tekonolosi Gaosiga: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Lu'itau o le Mamanu: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Su'esu'ega: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Fa'aosofia: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Umi o le Poloketi: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Fa'agasologa o Galuega: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Pateni: Intellectual property/patents/copyrights owned by Tsingtao Brewery