Nverhong Guihualinzang Afifiina Meainu Ava Malosi e Wen Liu

O le mamanu Nverhong Guihualinzang Afifiina Meainu Ava Malosi e Wen Liu o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2023

Nverhong Guihualinzang Afifiina Meainu Ava Malosi

na mamanuina e Wen Liu

Tagata Fa'atau: Shenzhen Oracle Creative Design Co., Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

27,578

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #144973

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Nverhong Guihualinzang Afifiina Meainu Ava Malosi

Shaoxing Nverhong Winery Co., Ltd. e umi lona talafaasolopito. Faʻavae i le 1919, o se sui o Huangjiu. O loʻo i totonu o Shanyu Dongguan, Shaoxing City, Zhejiang Province. O se tasi lea o pisinisi tua o Huangjiu alamanuia i Saina ma le sui taitaifono iunite o le Paranesi a Saina Alcohol Alcohol Association.Nuerhong Huangjiu ua brewed ma le sili ona lelei papaʻe glutinous araisa, ma se lanu manino ma manino, a vaivai ae mauoa. tofo ma se manogi malosi ma umi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Nverhong Guihualinzang Afifiina Meainu Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Nverhong Guihualinzang Afifiina Meainu Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Nverhong Guihualinzang Afifiina Meainu Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Fua & Fa'apipi'i: 125X117X320mm
Fa'ailoga: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Tekonolosi Gaosiga: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Lu'itau o le Mamanu: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Su'esu'ega: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Fa'aosofia: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Umi o le Poloketi: 2021.6-2022.3
Fa'agasologa o Galuega: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Sui o le 'Au: Wen Liu
Xianguo Wang