Dukang Liquor Teuteuga Afifi o Fagu Ava Malosi by Tiger Pan

Dukang Liquor Teuteuga Afifi o Fagu Ava Malosi by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2023

Dukang Liquor Teuteuga Afifi o Fagu Ava Malosi

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Dukang Liquor Teuteuga Afifi o Fagu Ava Malosi

O le Dukang Liquor o se mamanu teuteuga afifi mo se ava malosi Saina e taʻua o le baijiu. O le fagu ua faʻatulagaina mai luga i lalo e fausia ai le ata faʻatusa o Cao Cao, o se taʻitaʻi taua ma se tusisolo iloga i le talafaasolopito, o ana fuaiupu na maua mai ai le igoa o le ituaiga oloa. O le tapuni e faamanatu mai ai pulou o le au ofisa i le vaitaimi ina ua mavae le malo o Han, ae o le tino o le fagu ua vaneina e pei o se ofu talaloa, lea e maua ai foi se uuga mausali. Ua faaaogaina le tioata nai lo le omea e masani ona faaaogaina e isi ituaiga oloa faapena, ma ua maua ai e le fogāfagu se iila ma se foliga matagofie. O le atigipusa i fafo ua teuteuina i se atavali vector o Luoyang, le laumua anamua.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Dukang Liquor Teuteuga Afifi o Fagu Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Dukang Liquor Teuteuga Afifi o Fagu Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Dukang Liquor Teuteuga Afifi o Fagu Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan