Zhong Yuan No. 1 Afifiga o le Lauti by Tiger Pan

Zhong Yuan No. 1 Afifiga o le Lauti by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2023

Zhong Yuan No. 1 Afifiga o le Lauti

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #145467

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Colors

The Design

About Zhong Yuan No. 1 Afifiga o le Lauti

O le Zhong Yuan No. 1 o se mamanu afifiga mo le lauti Maojian, o se lauti masani faa-Saina e totō i fanua faafaasitepu. Ona o le tofo o le lauti e māmā ma malū, o lea ua faatumauina ai le afifiga i se tulaga faaeteete ma le matagofie. O le apa lauti e faia i le tinplate faatasi ai ma le faauigaese o mamanu (embossing) ma le faamaufaailoga auro, ma e tuufaatasia ai foi le iuga matte ma le varnish. O le foliga faatapunia o le apa e faamanatu ai se tagata tau lauti o loo ofuina se pulou. O le pusa i fafo e faia i pepa faapitoa ma e tapunia i se fusi faafoliga e maua mai le musumusuga o faavaa faamalama o fale tuai o le au faifaatoaga lauti. O lau lauti moni e teuteuina ai le fusi.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Zhong Yuan No. 1 Afifiga o le Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Zhong Yuan No. 1 Afifiga o le Lauti e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Zhong Yuan No. 1 Afifiga o le Lauti o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan