Momenten Afifiga o Meainu by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2023

Momenten Afifiga o Meainu

by E2W Studio

Client: E2W Studio

A' Design Award Apamemea Winner in Afifi Category

12,286

Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Afifiga o Meainu

O Momenten o se mamanu afifiga mo se uaina malepe e leai ni suka o loʻo faʻatau atu i totonu o apa lapotopoto lāpoʻa. O le igoa o le fa'ailoga e faasino i le taimi tonu e inu ai, e le vave tele pe tuai foi. O le faʻailoga vaaia ua fausia i tagata e taʻua o "bubble monsters," na maua mai i se foliga laʻititi na fausia mai i faʻailoga tusitusi. O foliga taʻitasi o meaola e atagia mai ai se tofo, faatasi ai ma foliga lapotopoto mo tofo malū, ma foliga maai mo ia tofo e sili atu ona malosi, lea e fesoasoani ai i tagata faʻatau e maua le tofo e sili ona latou fiafia i ai. O se laina faʻasalalau e taʻua o KAI e faʻalauteleina le auala malolo ma le taʻalo tutusa. Na maeʻa le mamanu i le 2021.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Momenten Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Momenten Afifiga o Meainu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Momenten Afifiga o Meainu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A