Effortless Mamanu o Afifiga by E2W Studio

Effortless Mamanu o Afifiga by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2023

Effortless Mamanu o Afifiga

by E2W Studio

Client: E2W Studio

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner
Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Mamanu o Afifiga

O le Effortless o se mamanu o afifiga mo se ituaiga oloa tausi lauulu ua fa'apitoa mo tagata ta'ito'atasi. E ofoina mai e le ituaiga oloa le silia ma le 300 fofo sa'o mo le tausiga o lauulu e fa'avae i le ituaiga o lauulu, le si'osi'omaga e ola ai ma masaniga o le teuina o lauulu. O le afifiga e na'o fa'amatalaga aoga o lo'o iai, ua fa'atulaga i se fa'asologa manino i le va'aiga ina ia autasi ai le aoga ma foliga vaaia. O le fa'ailoga o lo'o fa'aaogaina ai se ituaiga mataitusi sans serif fa'aletagata, ma o le fa'ailoga e fa'atasia ai le mataitusi E ma se laina fua sa'o. O se faiga fa'avasegaga e mafai ona fesuia'i e fa'avae i le fua faatatau o le 1 i le 1.414 e ta'ita'ia ai fa'atulagaga ta'itasi. O afifiga ta'itasi e 52 mm le lautele, 52 mm le loloto ma le 190 mm le maualuga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Effortless Mamanu o Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Effortless Mamanu o Afifiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Effortless Mamanu o Afifiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A