Mugo Fa'ailoga Vai Inu Fagu by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.
ApamemeaAfifi· 2023
Mugo Fa'ailoga Vai Inu Fagu
Client: Tanya Dunaeva
A' Design Award Apamemea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Fa'ailoga Vai Inu Fagu
Mugo soda e fa ituaiga o meainu o Mocktails, Lemonades, Spicy syrups ma Energetics. O fua uma e na'o mea na faia. O le auala muamua i le gaosiga o oloa e manaʻomia ai le auala tutusa i le Packaging Design. Ole fofo ile fa'afitauli ole Typographic. E faʻavae i luga o le mamanu o le faʻailoga masani o meainu inu ava taugata masani, ae ina ia mafai ona tuʻuina atu le faʻamuamua ma le fou o le oloa, faʻatasi ai ma le toe mafaufauina taua o le masani. O le fa'avasegaga o le fa'avasegaga fa'afuafua ma le fa'aeseesega e fa'atupu ai le ta'ito'atasi ma mata'ina le mamanu.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Mugo Fa'ailoga Vai Inu Fagu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Mugo Fa'ailoga Vai Inu Fagu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Mugo Fa'ailoga Vai Inu Fagu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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