Florid Sans Fa'ailoga Mata'itusi by Paul Robb

Florid Sans Fa'ailoga Mata'itusi by Paul Robb is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Ata Fa'atusa Competition Category.

AuroAta Fa'atusa· 2023

Florid Sans Fa'ailoga Mata'itusi

by Paul Robb

Client: S6 Foundry

A' Design Award Auro Winner in Ata Fa'atusa Category

1,479,833

Verified Award Winner

Verify Award Status for #147620

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Florid Sans Fa'ailoga Mata'itusi

Florid Sans typeface e paleni lelei le tulaga laʻititi ma le tuʻufaʻatasia o faʻamatalaga faʻaonaponei ma sitaili masani. Ole aiga vaitusi e fa'ata'atia ile natura fa'atasi ai ma uiga fa'aletagata e maua'a ile tu ma aga a Suiselani, fa'ata'atia ile fa'alelei ma le mānava e fa'amatagofie ai le tele o mea. O mamafa ta'itasi e aofia ai le sili atu ma le 700 glyphs fa'atasi ai ma fa'ailoga mata'itusi ma seti numera ma isi glyphs ma fusi fa'atonu.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Florid Sans Fa'ailoga Mata'itusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Florid Sans Fa'ailoga Mata'itusi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Florid Sans Fa'ailoga Mata'itusi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Florid Sans typeface perfectly balances minimalist quality with a combination of contemporary details and classic styles. The font family is geometric in nature with humanist quality rooted in the Swiss tradition, designed with comfortable, breathable apertures that make it stunningly versatile.
Dimensions & Packaging: The font is in TTF, OTF, and WOFF formats
Tags: Font design, Branding, Identity, Type design, Type Specimen
Production Technology: The font was first hand drawn and then developed in glyphs.
Research: Creating a Swiss-style font creates the challenge to develop a mechanical grid that is modular in construction allowing for slight variations to create form.
Inspiration: The inspiration for the font was taken from 19th-century Swiss typeface design aesthetics beginning with a mathematical grid. The idea was to create a highly legible and harmonious structure with the characters design, creating beauty and simplicity.
Project Duration: The Project was stated and completed in 2022
Patents: Copyrights belong to Paul Henry Robb, 2023
Team Members: Paul Henry Robb
Image Credits: Paul Herny Robb 2023