O le mamanu Milk Fit Mamanu o le Afifiga e Li Huang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2023

Milk Fit Mamanu o le Afifiga

na mamanuina e Li Huang

Tagata Fa'atau: Shiny Meadow

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #148433

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Milk Fit Mamanu o le Afifiga

O le Milk Fit o se mamanu afifiga mo le susu fou mama. O le fagu e faia i le PET faʻamafiafia ma e matuā manino, faʻatasi ai ma le tapuni PE ma se igoa faʻailoga BOPP, e maua ai se foliga e pei o le tioata e faʻaalia manino ai le susu. O seti taʻitasi e tolu fagu e 450 mililita. O se tamaʻi pusi lanumeamata, o loʻo faʻaalia i tulaga eseese, o le elemene autū lea o vaaiga. O le lanumeamata e faʻasino i le siʻosiʻomaga faʻalenatura o le faʻatoʻaga. O faʻailoga o le toe faʻaaogāina i luga o le igoa faʻailoga e lagolagoina ai le manatu o le puipuiga o le siʻosiʻomaga. O le pusi foʻi e faʻafesoʻotaʻi ai le oloa ma se tauiviga e laveaʻi ai manu sē.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Milk Fit Mamanu o le Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Milk Fit Mamanu o le Afifiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Milk Fit Mamanu o le Afifiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Fua & Fa'apipi'i: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Fa'ailoga: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Tekonolosi Gaosiga: PET high permeability bottle
PE bottle cap
BOPP label
Lu'itau o le Mamanu: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Su'esu'ega: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Fa'aosofia: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Umi o le Poloketi: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Fa'agasologa o Galuega: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Sui o le 'Au: Li.Huang