Patisserie Chez Mikki Afifiina by Sherry Kuo

Patisserie Chez Mikki Afifiina by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2023

Patisserie Chez Mikki Afifiina

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award Uʻamea Winner in Afifi Category

12,283

Verified Award Winner

Verify Award Status for #149513

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Patisserie Chez Mikki Afifiina

Patisserie Chez Mikki, o se mea'ai suamalie e fa'avae i Tokyo, na fa'amoemoe e fa'avasegaina i latou i se maketi fa'atauva e ala i se mamanu fou o afifi. O le fa'amoemoe o le fa'atuina lea o se fa'atauga tu'ufa'atasi ma fa'amalosia le fa'ailoga fa'ailoga e ala i le fa'atupuina o se fa'asinomaga malosi fa'atasi ai ma se va'aiga va'aia tu'ufa'atasi e fa'ailoa ai le tulaga ese o oloa ta'itasi. O le fa'ai'uga o le toe fa'afouga na fa'aalia ai lanu pastel ma fe'au fa'atauva'a e fa'atupuina ai se feso'ota'iga fa'alagona ma tagata fa'atau, ma ta'ita'ia ai le fa'ateleina o fa'atauga fa'atau ma le lagolagoina o le nu'u fa'apitonu'u talu mai le fa'alauiloaina o le mamanu fou.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Patisserie Chez Mikki Afifiina, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Patisserie Chez Mikki Afifiina e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Patisserie Chez Mikki Afifiina ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe