Shochu X Mamanu Afifi e Kota Sagae - Saga Inc

O le mamanu Shochu X Mamanu Afifi e Kota Sagae - Saga Inc o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2023

Shochu X Mamanu Afifi

na mamanuina e Kota Sagae - Saga Inc

Tagata Fa'atau: Shochu X

Manumalo o le A' Design Award Auro i le Vaega Afifi

40,771

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #149895

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Shochu X Mamanu Afifi

Fuafuaina mo le toe fa'ailogaina o Shochu X, o se kamupani e fa'atupuina le tau fou mai se va'aiga fa'aonaponei mo shochu, o se agaga fa'aleaganu'u na gaosia i le itulagi o Kyushu, Iapani. Taulai i le mea moni o lenei ituaiga e le gata ina ofoina atu le taua o meainu ava malosi ae faʻatauaina foi le va ma aganuu ma olaga. Faʻaaogaina se agaga i Sisifo e pei o fagu faʻailoga ma faʻailoga, ae faʻaopoopoina se ata faʻataʻitaʻiga ma se mamanu faʻa Iapani ma faʻataʻitaʻiga faʻapitoa e faʻaalia ai le tuʻufaʻatasiga faʻaleaganuʻu i le va o Sisifo ma Sasaʻe ma tagatanuu o le lalolagi & #039; fiafia i le feso'ota'i fa'aagafesootai e ala i lenei shochu.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Shochu X Mamanu Afifi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Shochu X Mamanu Afifi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Shochu X Mamanu Afifi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Fua & Fa'apipi'i: Bottle size: Φ85mm, H175mm
Fa'ailoga: Japanese-style, minimal, luxury, fusion, lifestyle
Fa'aosofia: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Sui o le 'Au: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Fa'aaloaloga o Ata: Saga inc.