Vegan Style Mamanu Afifi by Veronica Vicente Ruiz is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Afifi Competition Category.
UʻameaAfifi· 2023
Vegan Style Mamanu Afifi
Client: Veralidad Studio
A' Design Award Uʻamea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #150382The Design
About Vegan Style Mamanu Afifi
Fuafuaga fa'apipi'i mo le aofa'iga atoa o oloa mo se kamupani la'ititi o lo'o gaosia mea fa'afefeteina ma sisi vegan. Faia lima mai laau ma 100% vegan mea masani. O le faʻailoga e faʻalauiloaina le ola vegan e ala i le faʻaumatiaina o gaioiga o le faʻaleagaina poʻo le faʻaleagaina o manu, faʻapea foʻi ma le faʻaitiitia o lona aʻafiaga i le siosiomaga. O le toe fa'avasegaina ma le fa'ailogaina o lona afifiina na fa'avae i luga o nei fale fa'ailoga, e fa'amamafa ai tulaga taua ma amio fa'atatau o le ituaiga. E mafai fo'i ona va'aia nei nofoaga i mea na fa'aaogaina mo le afifiina fou, mea toe fa'aaogaina.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Vegan Style Mamanu Afifi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Vegan Style Mamanu Afifi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Vegan Style Mamanu Afifi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
- Dimensions & Packaging
- 100 mm x 100 mm x 45 mm
- Tags
- packaging plant based, packaging vegan, design packaging sustentable
- Production Technology
- The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
- Design Challenge
- The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
- Inspiration
- The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
- Project Duration
- Project start August 2021, project completion May 2022, Cantabria, Spain
- Patents
- Serra Vegana National brand M4160284(6) pending
- Image Credits
- Ilustrator: Verónica Vicente
Mockups: Verónica Vicente
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