Dog Yep Afifiga o Meaai Fasi mo Fagafao by Rodrigo Chiaparini

Dog Yep Afifiga o Meaai Fasi mo Fagafao by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2023

Dog Yep Afifiga o Meaai Fasi mo Fagafao

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Afifiga o Meaai Fasi mo Fagafao

O Dog Yep ose manatu afifiga mo se laina o meaai fasi mo taifau e aoga tino. O le elemene autu o le logo e faasino i le manatu e tatau ona taalo ma tumau ona gaoioi taifau, ma e toe faaali ai foi le foliga o le meaai fasi lava ia. O tagata faataitaiga ma se palapala lanu pupula e fatuina ai se foliga taalo ma faafaigofie ai le laina o oloa ina ia iloa i luga o fata ma i totonu o faleoloa i luga o le initoneti. O meaai fasi e faaalia i foliga apa na filifilia e fetaui ma le vaega. O le faamoemoega i tua atu o le Dog Yep o le faalaeiauina o taalo ma gaoioiga e ala i le fafagaina malolosi.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Dog Yep Afifiga o Meaai Fasi mo Fagafao, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Dog Yep Afifiga o Meaai Fasi mo Fagafao e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Dog Yep Afifiga o Meaai Fasi mo Fagafao e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin