Japanese Sake Mamanu Afifi e Shinji Yaoita

O le mamanu Japanese Sake Mamanu Afifi e Shinji Yaoita o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2023

Japanese Sake Mamanu Afifi

na mamanuina e Shinji Yaoita

Tagata Fa'atau: Hasegawa Brewery Co.

Manumalo o le A' Design Award Ario i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #150540

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Japanese Sake Mamanu Afifi

O se mamanu faʻapitoa lenei na faia e faʻamanatu ai le 180 tausaga o le Hasegawa Sake Brewery. 180 tausaga o tofo masani ma tomai ua tuufaasolo mai i augatupulaga, ma o le mama laau sa faaaoga e fai ma ata autu e faailoa ai le talafaasolopito ma le lumanai. O lanu o le pusa pito i fafo atoa na musuia e le vali vaitusi e faʻaalia ai tu ma aga ma mea taugata. O le logo faamanatu e lolomi i le auro e fetaui ma le tumutumu o le aiga o le fale pia. O le fagu i totonu o se ata lanu uliuli e ese mai. O le talatala o le fagu e faʻaalia ai le mamafa o tu ma aga faʻatekonolosi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Japanese Sake Mamanu Afifi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Japanese Sake Mamanu Afifi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Japanese Sake Mamanu Afifi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Fua & Fa'apipi'i: Height 322mm × Width 115mm × Depth 115mm
Fa'ailoga: sake,japanese sake,package,box
Tekonolosi Gaosiga: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Lu'itau o le Mamanu: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Su'esu'ega: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Fa'aosofia: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Umi o le Poloketi: 2022, project commissioned by Hasegawa Brewery Co.
Fa'agasologa o Galuega: This package is made of glass bottles and paper.
Sui o le 'Au: Printing: Takakuwa Art Printing Co.