Kahisu Afifioga o Inu Vineka Iapani by Shinji Arashigawa

Kahisu Afifioga o Inu Vineka Iapani by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2023

Kahisu Afifioga o Inu Vineka Iapani

by Shinji Arashigawa

Client: Applied Kansei Center

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #150594

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kahisu Afifioga o Inu Vineka Iapani

O le Kahisu o le inu vineka Iapani ma lana fe'au fa'ale-amiotonu, o le mea muamua i Iapani. E gaosia mai pa'u o moli oona, lea sa masani ona lafoaiina pe a uma ona 'olo'i le sua. O le manatu o le mamanu o le Mamanu Fa'ataatusatusa mo Filifiliga Fa'atuaoia. Ina ia fa'aalia tofi fou e lua e tu'ufa'atasia ai le tofo vineka, le suamalie o fualaau 'aina, ma le oona o pa'u moli oona, fa'apea fo'i ma le taimi patino o le inuina, sa fa'aaogaina ai se fagu e pei o le champagne, fa'aoso'oso'a ai le va'aiga o le lalolagi o tusiata sili e toalua, o Gauguin (Blend G) ma Monet (Blend M). O le pusa meaalofa e fa'aaogā mea pepa itiiti e fa'amautu lelei ai fagu e lua.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Kahisu Afifioga o Inu Vineka Iapani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Kahisu Afifioga o Inu Vineka Iapani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Kahisu Afifioga o Inu Vineka Iapani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensions & Packaging: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tags: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Production Technology: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Design Challenge: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Research: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiration: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Project Duration: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Operation Flow: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Team Members: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa