Galaxy Trail X Afifiga o Mea'ai mo le Tausamiga o le Vaeluagalemu o le Tautoulu by Hu Jijun

Galaxy Trail X Afifiga o Mea'ai mo le Tausamiga o le Vaeluagalemu o le Tautoulu by Hu Jijun is a highly esteemed winner of the very prestigious 2023 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2023

Galaxy Trail X Afifiga o Mea'ai mo le Tausamiga o le Vaeluagalemu o le Tautoulu

by Hu Jijun

A' Design Award Auro Winner in Afifi Category

38,252

Verified Award Winner

Verify Award Status for #150683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X Afifiga o Mea'ai mo le Tausamiga o le Vaeluagalemu o le Tautoulu

O le Galaxy Trail X o se mamanu afifiga o mea'ai mo le Tausamiga o le Vaeluagalemu o le Tautoulu na atiina ae faatasi ma se fale mataitu fetu. O le atigi pito i fafo o se pusa u'amea siliva ua faia i le foliga tafatolu, o se foliga na filifilia ona o lona sootaga i le vateatea ma feso'ota'iga. E ese mai i pusa u'amea mafolafola masani, o le pito i luga o le atigi ua si'itia i le senitimita e tasi, e faaalia ai le mana'o e talepe le fogafale ma taumafai atu i fetu. O le ufiufi pito i totonu e sui ai le palasitika foam i se fausaga pepa malō e faamautu i puipui e pipi'i faatasi e aunoa ma se kelu. O le fua o le pusa e 361 i le 312 i le 75 milimita.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Galaxy Trail X Afifiga o Mea'ai mo le Tausamiga o le Vaeluagalemu o le Tautoulu, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Galaxy Trail X Afifiga o Mea'ai mo le Tausamiga o le Vaeluagalemu o le Tautoulu e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Galaxy Trail X Afifiga o Mea'ai mo le Tausamiga o le Vaeluagalemu o le Tautoulu e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /