Ranger Faasino Autu: Faailoga Vaaia by Zhang Weiwei

Ranger Faasino Autu: Faailoga Vaaia by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.

UʻameaAta Fa'atusa· 2023

Ranger Faasino Autu: Faailoga Vaaia

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award Uʻamea Winner in Ata Fa'atusa Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Faasino Autu: Faailoga Vaaia

Tusitusiga o le Tusi: O le Ranger o se faailoga vaaia na faia mo se faletalimalo e tautua tagata malaga talavou. O le faailoga e faatusatusa ai tagata malaga taitasi i se ranger, o se tagata lauiloa mai tala fagogo. O se moliteatea a le ranger o loo faaaogaina o le elemene faatufugaga autu, ma o loo maua mai ai se faasologa o faailoga o meafaigaluega a le ranger. O faailoga nei o loo faaaogaina i mea faigaluega ofisa ma mea faigaluega faletalimalo i tulaga masani, ma o loo faaaogaina foi mo mea e valaaulia ai tagata malaga e faafesootai. O le logo o loo lomia i le faaaogaina o le laser foil stamping, ma o le mea lea e iloa ai se pupula e suisui pea le vaaia pe a matamata mai i tulaga eseese.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Ranger Faasino Autu: Faailoga Vaaia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Ranger Faasino Autu: Faailoga Vaaia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Ranger Faasino Autu: Faailoga Vaaia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.