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Precious Pastries Afifiga o Keke Falaoa by Hui Qiong Yang

Precious Pastries Afifiga o Keke Falaoa by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Ario in Mamanu Afifi Competition Category.


ArioAfifi· 2023

Precious Pastries Afifiga o Keke Falaoa

by Hui Qiong Yang

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #151131

Colors

The Design

About Precious Pastries Afifiga o Keke Falaoa

O le Precious Pastries o se afifiga ua mamanuina mo le Bazhen Cake, o se keke falaoa masani a Saina e valu ona mea taua o loo aofia ai. O le pusa i fafo ma le au pepa e tuufaatasia e fausia ai foliga o le manulele o le crane, o se manulele e faatusaina ai le soifua maloloina ma le ola umi i le aganuu Taoist a Saina. O le fausiaina e lelei i le siosiomaga ma faasaoina ai le tau. A tatalaina le pusa, e fausia e le pito i luga se ata atoatoa, ma o itu eseese o pusa e fa e tuufaatasia e avea ma ata tele e tasi. O le mamanu e fesootai ai le aganuu o se ituaiga ua atoa le selau tausaga ma le matagofie faa-Asia i Sasae.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Precious Pastries Afifiga o Keke Falaoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Precious Pastries Afifiga o Keke Falaoa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Precious Pastries Afifiga o Keke Falaoa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience.
Inspiration
The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.

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Good Design Deserves Great Recognition

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