The Wine Bag Afifiliga by Antonia Skaraki

The Wine Bag Afifiliga by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2024

The Wine Bag Afifiliga

by Antonia Skaraki

Client: The Wine Bag

A' Design Award Apamemea Winner in Afifi Category

17,784

Verified Award Winner

Verify Award Status for #152156

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wine Bag Afifiliga

Na faia fa'apitoa mo Lidl, o se Lomiga Fa'atapula'ā o le Kerisimasi, na foafoaina e AS le afifiliga mo le 1.5lt uaina-i-le-pusa vavae-mago, mo le kalaieni The Wine Barrel. O le pusa na mamanuina e pei o se ato lima, fa'atasi ai ma elemene auro e fa'aalia ai se lagona fa'afiafia ma tu'uina atu se lagona o le lelei tāua. O le fa'aaogāina o le foliga pa'ū na fa'amaualugaina ai lona foliga, ma tu'uina atu ai se lagona moni ma le taugata. Ina ia mae'a le suiga atoa, na fa'apipi'i ai se manoa mūmū e fai ma fusipa'u, e fa'amautu ai le moni o le mamanu o le ato.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai The Wine Bag Afifiliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina The Wine Bag Afifiliga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. The Wine Bag Afifiliga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas