Shede Spirit Oriental Wisdom Afifiga o Ava Malosi e Songbai Wang, Yao Wu and Xuan’ang Pu

O le mamanu Shede Spirit Oriental Wisdom Afifiga o Ava Malosi e Songbai Wang, Yao Wu and Xuan’ang Pu o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2024

Shede Spirit Oriental Wisdom Afifiga o Ava Malosi

na mamanuina e Songbai Wang, Yao Wu and Xuan’ang Pu

Tagata Fa'atau: Shede Spirits Co., Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

43,706

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #152685

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Shede Spirit Oriental Wisdom Afifiga o Ava Malosi

O le Shede Spirit Oriental Wisdom o se pusa meaalofa na faia mo se oloa ava malosi Saina. O le mamanu e fesootai ai le faailoga tau pisinisi ma le Weiqi, le taaloga laupapa e lauiloa foi o le Go. O fagu o le ava malosi e faia i foliga o maa Weiqi uliuli ma paepae, ma o foliga lapotopoto e faigofie ona uu. A tatalaina le pusa e faaalia ai se taaloga Weiqi masani o loo faaalia i se ata. O loo aofia ai foi tanoa o maa Weiqi ma se laupapa Weiqi, ina ia mafai ona taalo i le taaloga a o fiafia i le ava malosi. O le pusa e faia i le pepa kraft pepa gaugau ina ia faaitiitia ai le maimau o meafaitino.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Shede Spirit Oriental Wisdom Afifiga o Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Shede Spirit Oriental Wisdom Afifiga o Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Shede Spirit Oriental Wisdom Afifiga o Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Fua & Fa'apipi'i: 312mm*312mm*142mm
Fa'ailoga: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Tekonolosi Gaosiga: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Lu'itau o le Mamanu: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Su'esu'ega: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Fa'aosofia: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Umi o le Poloketi: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Fa'agasologa o Galuega: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Sui o le 'Au: Songbai Wang,
Yao Wu,
Xuan’ang Pu