Smoothies Fa'ailoga o Mea'ai e Andromachi Kakava

O le mamanu Smoothies Fa'ailoga o Mea'ai e Andromachi Kakava o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2024

Smoothies Fa'ailoga o Mea'ai

na mamanuina e Andromachi Kakava

Tagata Fa'atau: ABC Design Communication

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #152745

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Smoothies Fa'ailoga o Mea'ai

I se lalolagi e feoai pea ma taimi e vave, o Jean Paul Lab smoothies e tali mai i fua e ono ma le autu o ta'avale uila, e tumu i le fiafia ma tofo matagofie. O tagata ta'avale uila ua avea ma fa'ailoga o le sa'olotoga. I vaitau uma latou te feoai ma le lototele i auala e le masani ai, ma su'esu'e auala e fa'atumu ai o latou olaga i le fiafia, e pei lava o le tofo lilo i totonu o smoothies. Ua oo i le taimi e tuu ese ai ma malaga atu i le lalolagi fa'ataulāitu o tofo o Jean Paul Lab e ala i auala o le fiafia.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Smoothies Fa'ailoga o Mea'ai, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Smoothies Fa'ailoga o Mea'ai e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Smoothies Fa'ailoga o Mea'ai ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Fua & Fa'apipi'i: Label: Width 110mm x Height 160mm
Fa'ailoga: smoothies, jean paul lab, vintage, packaging
Tekonolosi Gaosiga: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Lu'itau o le Mamanu: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Su'esu'ega: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Fa'aosofia: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Umi o le Poloketi: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Fa'agasologa o Galuega: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Sui o le 'Au: George Ziakas
Costas Lakis