CZBank Youth Speech Contest Faʻamatalaga Muamua: Faʻailoga Vaaia o le Mea Faʻalauiloa e Zhejiang Gongshang University

O le mamanu CZBank Youth Speech Contest Faʻamatalaga Muamua: Faʻailoga Vaaia o le Mea Faʻalauiloa e Zhejiang Gongshang University o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2024

CZBank Youth Speech Contest Faʻamatalaga Muamua: Faʻailoga Vaaia o le Mea Faʻalauiloa

na mamanuina e Zhejiang Gongshang University

Tagata Fa'atau: CZBank

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

13,741

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #153002

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia CZBank Youth Speech Contest Faʻamatalaga Muamua: Faʻailoga Vaaia o le Mea Faʻalauiloa

Tusitusiga o le Tusi: O le CZBank Youth Speech Contest o le faʻailoga vaaia autu na faia mo se faʻatinoga tautala faʻaletausaga na faʻatulagaina e le CZBank mo tagata talavou e auai. O le autu o le tauvaga o le faʻaauau pea o aganuu e pei o aʻa ma le fatuina o se lumanaʻi sili atu. O le mamanu e tuʻufaʻatasia ai se maikolefoni tautala ma aʻa o laau i se fomu laina faʻatolu-vaega. O foliga fefiloi ma mea manino e faʻaalia ai le faʻasoaina o le talatuu faʻaleaganuu. O le vaaia ua faʻalautele atu i pepa faʻalauiloa mo le faʻatinoga, le nofoaga o le tautalaga, ma le faʻasalalauga i fafo, ma o lea e talafeagai ai mo faʻasalalauga, livestream, ma le faʻaogaina i le nofoaga moni.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai CZBank Youth Speech Contest Faʻamatalaga Muamua: Faʻailoga Vaaia o le Mea Faʻalauiloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina CZBank Youth Speech Contest Faʻamatalaga Muamua: Faʻailoga Vaaia o le Mea Faʻalauiloa e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. CZBank Youth Speech Contest Faʻamatalaga Muamua: Faʻailoga Vaaia o le Mea Faʻalauiloa e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Fa'ailoga: Culture, Innovation, Competition
Lu'itau o le Mamanu: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Su'esu'ega: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Fa'aosofia: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Umi o le Poloketi: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Fa'agasologa o Galuega: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Sui o le 'Au: Designer: Kan Zhao