Eidon Avec Galuega Autū: Afifiga Pia e Lin Zhang and Chengbin Jiang

O le mamanu Eidon Avec Galuega Autū: Afifiga Pia e Lin Zhang and Chengbin Jiang o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2024

Eidon Avec Galuega Autū: Afifiga Pia

na mamanuina e Lin Zhang and Chengbin Jiang

Tagata Fa'atau: China Qingdao Eidon Avec Beer Ltd.

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

10,507

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #153437

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Eidon Avec Galuega Autū: Afifiga Pia

Tusitusiga o le Tusi: O le Eidon Avec o se seti pusa meaalofa na fatuina mo se faasologa o tofoga o pia faataulaga se fa. O le seti e uu ai fagu alumini se fa, e 250 milimita le maualuga o fagu taitasi, o loo i totonu o se pusa i fafo e 420 milimita le umi, 270 milimita le maualuga ma le 130 milimita le loloto. E fa ata muamua na tusia i lima ma faʻaatagia faakomepiuta, tasi mo pia taitasi. O ata nei e tutusa uiga o se tala faasolopito faʻasolotala e maua mai i tala faasolopito Europa ma le faataʻitaʻiga o le gaosiga o pia. O le tele o le foliga o le fagu e tuuina mai ai le avanoa mo ata manino ma malosi. O le seti foi e fetaui mo le tuuina atu o meaalofa i taimi o faafiafiaga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Eidon Avec Galuega Autū: Afifiga Pia, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Eidon Avec Galuega Autū: Afifiga Pia e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Eidon Avec Galuega Autū: Afifiga Pia e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Fua & Fa'apipi'i: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Fa'ailoga: Craft beer design，China design，illustration design
Tekonolosi Gaosiga: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Lu'itau o le Mamanu: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Su'esu'ega: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Fa'aosofia: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Umi o le Poloketi: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Sui o le 'Au: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng