China Grain Museum Seti o Meaalofa Fa'ale-aganu'u by Be Genius Design

China Grain Museum Seti o Meaalofa Fa'ale-aganu'u by Be Genius Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Uʻamea in Mamanu Meaalofa Competition Category.

UʻameaMeaalofa· 2024

China Grain Museum Seti o Meaalofa Fa'ale-aganu'u

by Be Genius Design

Client: China Grain Museum

A' Design Award Uʻamea Winner in Meaalofa Category

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Colors

The Design

About China Grain Museum Seti o Meaalofa Fa'ale-aganu'u

O le Falemata'aga o Saito a Saina o se seti o meaalofa fa'ale-aganu'u ma le foafoaga na faia mo se falemata'aga ua tu'uto atu i saito. O le aoina o mea nei e fa'aogaina ai ata fa'atagata e uiga i saito i luga o meaalofa e pei o fa'ailoga tusi, mea faitau ma mea faaaoga i aso taitasi. O ata fa'atagata nei e tu'ufa'atasia le fausaga o le falemata'aga fa'atasi ma fanua alaisa auro, fugalaau susana, fale teu saito ma vaaiga matagofie, ma mulimuli i le auala fa'atufugaga masani a Saina. O le apamemea, ie kanevas ma pepa e leaga i le si'osi'omaga e fa'aaogaina i le gaosiga. O meaalofa nei ua fuafuaina ia tumau ona aoga a'o fa'aliliuina fo'i le uiga fa'ale-aganu'u o saito.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai China Grain Museum Seti o Meaalofa Fa'ale-aganu'u, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina China Grain Museum Seti o Meaalofa Fa'ale-aganu'u e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai China Grain Museum Seti o Meaalofa Fa'ale-aganu'u ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the cultural and creative gift design for the Chinese Grain Museum lies in the fusion of grain-themed illustrations with the museum's architecture, natural elements, and traditional culture, presenting creative visuals rich in traditional Chinese characteristics. This not only aligns the gifts with the museum's theme but also reflects China's abundant agricultural culture and traditional arts.
Dimensions & Packaging: 30mm x 100mm x 0.5mm;
380mm x 450mm;
145mm x 210mm x 15mm.
Tags: Grain, Bookmark, Cultural and creative products, Campus themed, Graphic, Vision
Production Technology: Brass, Canvas, Eco-friendly Paper
Design Challenge: Integrating grain culture into illustrations poses challenges in blending museum architecture, natural elements, and traditional culture seamlessly. Designers must balance artistic and practical aspects for cultural gifts that are visually appealing and functional in daily life. Market adaptability is crucial, emphasizing the need for illustration designs to align with the target audience's tastes and demands, underscoring the importance of designers understanding the market for competitiveness.
Research: Through in-depth research of the museum, the designer gained a profound understanding of the rich cultural significance of grain. Successfully conveying these elements to the audience through illustrations, the gift designs not only possess artistic and creative qualities but also consider practicality. This dual focus on cultural expression and utility enhances the overall appeal of the gifts.
Inspiration: The designer, inspired by the Chinese Grain Museum's cultural and historical context, seamlessly blended architectural elements, golden rice fields, sunflowers, granaries, and scenic details through illustrations. These design inspirations, rooted in nature's beauty, also integrate the artistic essence of traditional Chinese painting, adding cultural depth to the gifts.
Project Duration: The project started in November 2023 in Shenzhen, China and finished in December 2023 in Shenzhen, China.
Operation Flow: Applying illustrations to various souvenirs, such as stationery and everyday items, ensures that the gifts are not only practical but also convey the cultural essence of the museum.
Patents: Copyrights belong to Be Genius Design, 2023.
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Xiang Ren;
Designer: Wenhao Shang;
Instructor: Xueqing Kong;
Instructor: Youqing Yong.
Image Credits: Image # 1: Creator Shangfei Lang, 2023.
Image # 2: Creator Shangfei Lang, 2023.
Image # 3: Creator Shangfei Lang, 2023.
Image # 4: Creator Shangfei Lang, 2023.
Image # 5: Creator Shangfei Lang, 2023.
Video Credits: Zhong Cheng, 2023.