Ideamix Lab Galuega Autū: Afifiga o Meainu by Qichao An

Ideamix Lab Galuega Autū: Afifiga o Meainu by Qichao An is a highly esteemed winner of the very prestigious 2024 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2024

Ideamix Lab Galuega Autū: Afifiga o Meainu

by Qichao An

Client: Mornice Brand Design

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #153799

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Galuega Autū: Afifiga o Meainu

Tusitusiga o le Tusi: O le Ideamix Lab o se mamanu o le afifiga mo se faasologa o meainu lauti fualaau aina. O le faasologa e aofia ai ni tofo se tolu: lauti uliuli sitroberi, lauti lanumeamata jasimini mago, ma le lauti lanumeamata pramu lanumeamata. O tofo taitasi e faailogaina i se lanu tulaga ese, ina ia faigofie ai ona iloa ese ituaiga e tolu. O le pito i luma o taga taitasi e faaalia ai ata fualaau aina fua e faailoa mai ai le tofo ma tauave ai le faailoga o le kamupani. O meainu nei e leai ni mea faaopoopo ma leai ni suka. O taga taitasi e 65 mm le lautele, 65 mm le loloto ma le 115 mm le maualuga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Ideamix Lab Galuega Autū: Afifiga o Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Ideamix Lab Galuega Autū: Afifiga o Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Ideamix Lab Galuega Autū: Afifiga o Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An