Martial Essence In Brew Afifiga o le 'Ava Malosi e Zhejiang Sci-Tech University

O le mamanu Martial Essence In Brew Afifiga o le 'Ava Malosi e Zhejiang Sci-Tech University o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2024

Martial Essence In Brew Afifiga o le 'Ava Malosi

na mamanuina e Zhejiang Sci-Tech University

Tagata Fa'atau: Zhejiang Sci-Tech University

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

12,462

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #154615

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Martial Essence In Brew Afifiga o le 'Ava Malosi

O le Martial Essence In Brew o se mamanu afifiga mo Laojiuhan, o se 'ava malosi fa'apalu mai Yongjia, Wenzhou. O lo'o fa'aogaina e le mamanu le Fenglin Southern Fist, o se fa'ata'ita'iga tau malosi fa'aleaganu'u, e fai ma ana ata autu. O laina auro o lo'o fa'ailoa ai gaioiga masani e ono, ma o le igoa o le oloa o lo'o tusia i se tusitusiga fa'ailoga mamafa. O se ata mama'i i lalo ifo o le mataitusi mulimuli e fa'atatau i le faiga o le fa'apaluina. O le fagu e iai se fa'ai'uga uliuli le pipisi ma se pulou u'amea auro. O le fagu ma le pulou o lo'o vaneina i ai teuteuga mauga ma vaitafe, lea e fa'aopoopo ai se uiga fa'aitulagi fa'apea fo'i se u'u e le se'e. E mafai ona teuina e le fagu le 500 milita.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Martial Essence In Brew Afifiga o le 'Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Martial Essence In Brew Afifiga o le 'Ava Malosi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Martial Essence In Brew Afifiga o le 'Ava Malosi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Fua & Fa'apipi'i: Bottle: 500ml
Fa'ailoga: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Tekonolosi Gaosiga: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Lu'itau o le Mamanu: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Su'esu'ega: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Fa'aosofia: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Umi o le Poloketi: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Fa'agasologa o Galuega: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Sui o le 'Au: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang