The Drum of Heaven and Earth Faʻamoemoega Autū: Afifiga Ava Malosi e Hai Zhu

O le mamanu The Drum of Heaven and Earth Faʻamoemoega Autū: Afifiga Ava Malosi e Hai Zhu o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2024

The Drum of Heaven and Earth Faʻamoemoega Autū: Afifiga Ava Malosi

na mamanuina e Hai Zhu

Tagata Fa'atau: Shanxi Fenyangwang Wine Industry Co., Ltd.

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

12,243

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #154724

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia The Drum of Heaven and Earth Faʻamoemoega Autū: Afifiga Ava Malosi

Tusitusiga Tusi: O le Pa'u o le Lagi ma le Lalolagi o se mamanu afifiga fagu mo se ava malosi Saina Baijiu e 25 kg le mamafa. O le fausaga e foliga tutusa ma se pa'u taua anamua, na maua le manatu mai pa'u a le taʻitaʻi Tang Dynasty o Guo Ziyi. O ata tarako ma Pixius ua tuʻufaʻatasia, o manu manuia i tu ma aganuu a Saina, faʻatasi ma tusitusiga i se ata tolu-vaega e mafai ona lagona i le lima. O le uila auro ma le ata maluga e maua ai se foliga mamafa i luga. E mafai ona faʻaaogaina laau ta pa'u i le itu taʻitasi e fai ma ipu, ina ia mafai ona faʻasoa le ava malosi. O le afifiga e fua i le 565 i le 209 i le 742 mm.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai The Drum of Heaven and Earth Faʻamoemoega Autū: Afifiga Ava Malosi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina The Drum of Heaven and Earth Faʻamoemoega Autū: Afifiga Ava Malosi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai The Drum of Heaven and Earth Faʻamoemoega Autū: Afifiga Ava Malosi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Fua & Fa'apipi'i: product dimensions, 565 mm x 209 mm x 742 mm
Fa'ailoga: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Tekonolosi Gaosiga: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Lu'itau o le Mamanu: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Su'esu'ega: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Fa'aosofia: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Umi o le Poloketi: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Fa'agasologa o Galuega: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Sui o le 'Au: Hai Zhu