Sheng Ming Yue Pusa Meaalofa Keke Masina e Hu Wan, Li Jianpeng and Shi Xiaoxia

O le mamanu Sheng Ming Yue Pusa Meaalofa Keke Masina e Hu Wan, Li Jianpeng and Shi Xiaoxia o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2024

Sheng Ming Yue Pusa Meaalofa Keke Masina

na mamanuina e Hu Wan, Li Jianpeng and Shi Xiaoxia

Tagata Fa'atau: Netease Yanxuan Trading Co. Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

13,769

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #154809

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sheng Ming Yue Pusa Meaalofa Keke Masina

I le Tausamiga Maugatausaga, e fa'aaogā keke masina mo meaalofa ma le taumafa. Ae ui i lea, ona o le onapo'o ma le fa'aleaogāina o afifiaga, na fa'atinoina fa'amaoti e le 'au'aiga se pusa meaalofa keke masina e sili atu ona puupuu ma puipui ai le si'osi'omaga. O le Sheng Ming Yue e fa'aalia ai le masina susulu o lo'o alu a'e mai le sami, fa'aalia ai le mana'o tele o tagata Saina mo le toe fa'atasiga ma mea matagofie, fa'atumauina le maualuga o meaalofa a'o fa'aalia ai le lelei ma le loloto o aganu'u masani a Saina. O le sini o le tu'uina atu o se auala maualuga lona lelei ma le taugofie e fiafia ai i le tausamiga, a'o fa'alauiloa ai se olaga fa'aevaeva gafatia.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Sheng Ming Yue Pusa Meaalofa Keke Masina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Sheng Ming Yue Pusa Meaalofa Keke Masina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Sheng Ming Yue Pusa Meaalofa Keke Masina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Fua & Fa'apipi'i: Width：200mm x Depth:110mm x Height：255mm
Fa'ailoga: Oriental Aesthetics, Package Design
Tekonolosi Gaosiga: As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture.
Lu'itau o le Mamanu: The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
Su'esu'ega: Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
Fa'aosofia: Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
Umi o le Poloketi: The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
Fa'agasologa o Galuega: The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
Sui o le 'Au: Hu Wan
Li Jianpeng
Shi xiaoxia
Fa'aaloaloga o Ata: Creative Director Hu Wan
Designer Li Jianpeng