Hand over Hand Ata Tunoa o Fa'atauva'a e Yiwen Zhang

O le mamanu Hand over Hand Ata Tunoa o Fa'atauva'a e Yiwen Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2024

Hand over Hand Ata Tunoa o Fa'atauva'a

na mamanuina e Yiwen Zhang

Tagata Fa'atau: Hand over Hand

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

4,151

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #154975

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Hand over Hand Ata Tunoa o Fa'atauva'a

Faamatalaga o le Tusi: Hand over Hand o se ata tunoa o fa'atauva'a na fatuina mo se tagata tuuina atu auaunaga fa'aleaoaoga fa'apitoa. O le ata tunoa lea o lo'o teuina ai vaega o le lima na tusia i le lima ma le tusi mai le logo muamua, ina ia fa'atumauina le fa'aauau pea ma le uiga tulaga ese. O le Analogue, o se ituaiga mataitusi fa'aonaponei e iai ni pi'o agamalu ma mata'itusi maualuga le fesuiaiga, e lagolagoina ai se leo faaaupega ma le agalelei. O tipiga fa'ata'amilo ma sikuea fa'ageometi e fatuina ai se fa'atonuga paleni e atagia mai ai le eseesega fa'aitulagi ma le faitau aofa'i. O lenei faiga ua fa'aogaina i luga o social media, itulau upega tafa'ilagi, tusi eletonika, fa'asalalauga i fafo, mekasini, afifiga ma pepa fefa'atauaiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Hand over Hand Ata Tunoa o Fa'atauva'a, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Hand over Hand Ata Tunoa o Fa'atauva'a e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Hand over Hand Ata Tunoa o Fa'atauva'a e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Fua & Fa'apipi'i: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Fa'ailoga: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Tekonolosi Gaosiga: Adobe Creative Suite, Figma as the main development tool for this project.
Lu'itau o le Mamanu: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Su'esu'ega: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Fa'aosofia: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Umi o le Poloketi: The project started in July 2023 and finished in Sep 2023, in New York.
Fa'agasologa o Galuega: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Sui o le 'Au: Yiwen Zhang - Creative Director, Brand Designer, Content Creator