Miok Afifiga o le Pia Susu by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2024

Miok Afifiga o le Pia Susu

by Iris Fan

Client: Miok

A' Design Award Ario Winner in Afifi Category

32,338

Verified Award Winner

Verify Award Status for #155700

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Miok Afifiga o le Pia Susu

O le Miok o se mamanu o afifiga mo se pia susu e faatau atu i apa. O le meainu e tuufaatasia ai le susu suamalie ma le oona faatasi ma pulupulu o le pia, ma e iai probiotics ma se maualalo le maualuga o le ava malosi. O le manatu autu o le mamanu o le fefiloi. I tafatafa o mataitusi opeopea o le Miok, e lua foliga vai e tuufaatasia e fai ai se foliga fou. O le gagana vaaia e malosi, gaoioi ma fiafia. O le logo o le elemene autu i luga o le apa, o lea e faigofie ai ona iloa le faailoga i le maketi. E 375 milimita e ofi i apa taitasi. O le faiga o afifiga e aofia ai pusa meaalofa, pusa lafo oloa ma pusa feaveai mo le faatauina atu i luga o le initoneti ma i totonu o faleoloa.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Miok Afifiga o le Pia Susu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Miok Afifiga o le Pia Susu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Miok Afifiga o le Pia Susu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao