Alu sa'o i le anotusi
Freeway Loud Fa'afiafiaga o Oloa Fa'a-3D e Mateus Morgan

O le mamanu Freeway Loud Fa'afiafiaga o Oloa Fa'a-3D e Mateus Morgan o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Ata Tifaga.


ArioAta Tifaga· 2024

Freeway Loud Fa'afiafiaga o Oloa Fa'a-3D

na mamanuina e Mateus Morgan

Tagata Fa'atau: Morgan Studio

Manumalo o le A' Design Award Ario i le Vaega Ata Tifaga

68,279

Lanu

Le Mamanu

E Uiga ia Freeway Loud Fa'afiafiaga o Oloa Fa'a-3D

O le Freeway Loud o se fa'afiafiaga fa'a-3D o oloa na faia mo se fa'ailoga o seevae. O le fa'afiafiaga o lo'o fa'aali ai se seevae i totonu o si'osi'omaga fa'apisinisi, lea e foliga mai o masini o lo'o fa'aola le oloa. Na fa'ata'ita'iina le seevae i metotia hard surface i le 3ds Max, e fa'aaoga ai ata pu'e e fai ma fa'asino. Na fausia fa'ailoga o luga (textures) mai ata o pa'u manu ma pulumu fa'akomepiuta, ma na fa'atinoina vaaiga i le Vray i le 1920 i le 1080 pixels. Na faia le fa'afiafiaga mo le fa'aaogaina i luga o le initaneti, ma o le fa'amoemoe ia tosina mai ai le mata'ituina e ala i ata na'o ia lava, e aunoa ma se fa'amatalaga tusitusia.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Freeway Loud Fa'afiafiaga o Oloa Fa'a-3D, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Freeway Loud Fa'afiafiaga o Oloa Fa'a-3D e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Freeway Loud Fa'afiafiaga o Oloa Fa'a-3D o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Fua & Fa'apipi'i
1920X1080
Fa'ailoga
shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Tekonolosi Gaosiga
The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Lu'itau o le Mamanu
The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Su'esu'ega
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Fa'aosofia
We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Umi o le Poloketi
The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Fa'agasologa o Galuega
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Sui o le 'Au
Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca

Lagolago Tau Tupe

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

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