Hucks Serif Mamanu Ituaiga Tusi ma Fa'ata'ita'i by Paul Robb

Hucks Serif Mamanu Ituaiga Tusi ma Fa'ata'ita'i by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2024

Hucks Serif Mamanu Ituaiga Tusi ma Fa'ata'ita'i

by Paul Robb

Client: S6 Foundry

A' Design Award Ario Winner in Ata Fa'atusa Category

105,750
Verified Award Winner
Verify Award Status for #157296

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hucks Serif Mamanu Ituaiga Tusi ma Fa'ata'ita'i

O le Hucks Serif o se 'aiga tusi serif fa'aonaponei, o lo'o fa'aalia ai le tu'ufa'atasiga atoatoa o va'alele lapopo'a ma foliga pi'o ma lapotopoto ma le matagofie, e maua ai se seti mataitusi e mānava mai ai se matagofie o tusi fa'aonaponei ma matagofie. O le 'ese'esega fa'amoemoe i le va o laina mafiafia ma manifinifi e tu'uina atu ai i le Hucks Serif se foliga fe'amalumalu'i ma mata'ina. Ua gaosia ma le fa'aeteete le mamanu o le Hucks Serif, o se tu'utu'uga taua i le fa'aofiofia o foliga mataitusi i se matagofie fa'alenatura e fa'amaualugaina ai le fata i se sitaili tulaga ese.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Hucks Serif Mamanu Ituaiga Tusi ma Fa'ata'ita'i, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Hucks Serif Mamanu Ituaiga Tusi ma Fa'ata'ita'i e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Hucks Serif Mamanu Ituaiga Tusi ma Fa'ata'ita'i o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif’s design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
Dimensions & Packaging: The specimen dimensions are 210 x 290mm
Tags: Type design, Type specimen
Production Technology: Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, five color, outer box debossed.
Design Challenge: The major challenge was creating a through-weight font family that was versatile and adaptable, transcending the boundaries of traditional and digital applications and creating a contemporary visual language.
Research: Our research began with the studying of classical forms that could be expanded and adapted into new forms and shapes, with a highly contemporay feel.
Inspiration: This Font family’s inspiration was to create a sophisticated design system that follows classical serif fonts in a contemporary visual language to create a lasting and memorable impression through thoughtful typographic elegance and style.
Project Duration: The font family was started in July 2023 and commercialized in November 2023
Operation Flow: The font family was launched as a retail font worldwide and used by international design firms.
Patents: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023