Hupla Typeface Fa'ata'ita'iga ma Fa'aaliga o Ituaiga Tusi by Paul Robb

Hupla Typeface Fa'ata'ita'iga ma Fa'aaliga o Ituaiga Tusi by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Ario in Mamanu Ata Fa'atusa Competition Category.

ArioAta Fa'atusa· 2024

Hupla Typeface Fa'ata'ita'iga ma Fa'aaliga o Ituaiga Tusi

by Paul Robb

Client: S6 Foundry

A' Design Award Ario Winner in Ata Fa'atusa Category

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Verified Award Winner
Verify Award Status for #157298

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hupla Typeface Fa'ata'ita'iga ma Fa'aaliga o Ituaiga Tusi

O le Hupla e fa'aalia mai ai o se 'aiga tusi fa'ailoga e mamana lona sitaele, ua faia ma le faaeteete e pei o se tusi fa'amekanika i totonu o se fa'avae fua sa'o. O lenei talitonuga o le fa'ata'ita'iga e fa'alautele ai lona fetuunai'iga, ma avea ai ma filifiliga lelei mo le fa'aogaina i lapopoa eseese, ma fesuia'i ma le fegalegale i le va o tusitusiga ma fa'aaliga. Ua fa'atamaoaigaina i se seti atoatoa o foliga fa'apitoa a le OpenType, o le Hupla e sili atu nai lo se na'o se ituaiga tusi; e suia ai ma avea ma mea fa'aoga malosi mo le fa'aaliga fausaga.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Hupla Typeface Fa'ata'ita'iga ma Fa'aaliga o Ituaiga Tusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Hupla Typeface Fa'ata'ita'iga ma Fa'aaliga o Ituaiga Tusi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Hupla Typeface Fa'ata'ita'iga ma Fa'aaliga o Ituaiga Tusi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hupla emerges as a stylistic font family, meticulously crafted as a mechanical font within a precisely defined grid. This design philosophy extends its versatility, making it an ideal choice for application at various sizes, seamlessly transitioning between text and display settings. Enriched with a comprehensive set of OpenType stylistic features, Hupla becomes more than just a typeface; it transforms into a dynamic tool for creative expression.
Dimensions & Packaging: The specimen dimensions are 210 x 290mm
Tags: Type design, Typeface, Specimen
Production Technology: Glyphs was used to create the Font family. The Type specimen book and box was printed as a limited run in offset digital, 6 color.
Design Challenge: The major challenge was to create a meticulously crafted mechanical font within a precisely defined grid, creating a contemporary visual language.
Research: Our research began with the origins of Swiss-type design, International Style, and Modernism of the Swiss Style, studying classical forms that could be expanded and adapted into new forms and shapes.
Inspiration: This Font family’s inspiration was to create a sleek and modern aesthetic with well-defined letterforms inspired by International, modernist, and Swiss styles. We decided that the typeface had to be constructed from straight lines and 45-degree corners, with the letter forms of even width, whereby spacing between words should always be related to the width of an individual character.
Project Duration: The font family was started in September 2023 and will be launched in Feburary 2024
Operation Flow: The font family will be launched as a retail font worldwide and used by international design firms.
Patents: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023