Tamausagi Lauti Fagu by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2024

Tamausagi Lauti Fagu

by Hisamichi Kasai

Client: Shunbin inc.

A' Design Award Ario Winner in Afifi Category

34,205

Verified Award Winner

Verify Award Status for #157774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tamausagi Lauti Fagu

O le Tamausagi o se lauti Iapani i le fagu ua faapunaina i le Uji Gyokuro, o se lauti ua faia i le auala masani a Uji o Kyoto. O le fagu e iai lona foliga faigofie ua musuia mai le wabi-sabi, o le matagofie faa-Iapani o le faigofie. O le faailoga o se lapiti na taialaina le atua leoleo o Uji. O le fagu o loo faaalia ai se po masina ma ao manifinifi, o se faasino i le auala Gyokuro o le paologia o lau lauti mai le la. Ua faaaogaina teuteuga auro ma se foliga talatala ma se iila filemu. O le fagu uliuli e puipuia ai le malamalama ma puipuia le lauti. O se faamalama lapotopoto i le pusa e faaalia ai le faailoga o le lapiti.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Tamausagi Lauti Fagu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Tamausagi Lauti Fagu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tamausagi Lauti Fagu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Dimensions & Packaging: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Tags: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Production Technology: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Design Challenge: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Research: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiration: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Project Duration: This brand was launched in Kyoto, Japan in September 2020.
Operation Flow: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patents: Trademark: 2023 Kyoto Tea Cooperative
Team Members: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.