Grumpy Bums Keti Tunu mo Tamaiti e Angela Spindler

O le mamanu Grumpy Bums Keti Tunu mo Tamaiti e Angela Spindler o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2024

Grumpy Bums Keti Tunu mo Tamaiti

na mamanuina e Angela Spindler

Tagata Fa'atau: Depot Creative

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

17,122

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #157788

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Grumpy Bums Keti Tunu mo Tamaiti

Na fausia e le kamupani le manatu faʻailoga o le Sweet Victory e faʻamatalaina atoatoa lelei ai le aoga o le faʻailoga. Na latou fausia se gagana o le manumalo. Mai le faʻasinomaga gagana fuafuaʻina ma le tala, na latou fausia se faʻasinomaga vaʻaia faʻafiafia, tusia ata o sui faʻailoga Grumpy Bums ma mamanuina le afifiliga o oloa ma aseta faʻakomepiuta. Faʻatasi ai ma tulaga taua autu o le faʻailoga o le lelei atoatoa, fesoʻotaʻiga ma le leai o se faʻalavelave, na fausia e le kamupani le afifiliga e avea ma se aafiaga faʻamalieina ma faʻafiafia e ala i le faʻatasia o aiga e ala i le tunu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Grumpy Bums Keti Tunu mo Tamaiti, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Grumpy Bums Keti Tunu mo Tamaiti e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Grumpy Bums Keti Tunu mo Tamaiti e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Fua & Fa'apipi'i: Box dimensions are as follows:
140 x 200 x 35MM
Fa'ailoga: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Tekonolosi Gaosiga: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Lu'itau o le Mamanu: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Su'esu'ega: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Fa'aosofia: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Umi o le Poloketi: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Fa'agasologa o Galuega: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Sui o le 'Au: Creative Director/Designer/Illustrator: Angela Spindler