Jo Chu NAORAI JOCHU by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2024

Jo Chu NAORAI JOCHU

by Eisuke Tachikawa

Client: Naorai Co., Ltd.

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

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Colors

The Design

About Jo Chu NAORAI JOCHU

Na faia e Naorai se ituaiga fou o sake e ala i le susu'i e aunoa ma le vevela, e fa'atagaina ai le tofo o le sake e tumau. Ina ia fa'atusalia le loloto ma le filemu o le aganuu Iapani, ua fa'aaogaina le "shide" (fatu pepa) e fesoasoani e fa'ailoa ai se nofoaga paia. Ina ia fa'aalia le matagofie o le sake, na su'esu'e e Nosigner le foliga o se polo ua tumu i le vai na faia e le malosi o le pa'u o le vai, ma fa'ailoa ai le taimi e pa'ū ai matā'ua vai mama.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Jo Chu NAORAI JOCHU, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Jo Chu NAORAI JOCHU e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Jo Chu NAORAI JOCHU o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Dimensions & Packaging: 11cm x 11cm x 25.5cm/Outer dimensions of box
Design Challenge: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspiration: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Team Members: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto