T'aom Afifiga o Sua Fualaau Aina by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Afifi Competition Category.
ApamemeaAfifi· 2024
T'aom Afifiga o Sua Fualaau Aina
Client: Binggrae
A' Design Award Apamemea Winner in Afifi Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom Afifiga o Sua Fualaau Aina
O le T'aom o se mamanu afifiga na faia mo se ituaiga sua fualaau aina malulu e faia mai na o mea faanatura. O le logo a le ituaiga e faaaoga ai puipui upu (quotation marks) e fai ma faailoga lanu, ma o ata o fualaau aina fou e faaali i luga o oloa uma ina ia maua ai se foliga tutusa mo le atigipusa oloa. Ua fuafuaina le afifiga ina ia faaitiitia ai otaota. O se pale sili e suia ai le pulou apa uamea, ma o le pepa eco e faigofie ona vavae ese pe a paia i le vai, lea e fesoasoani ai i tagata faatau i le faaaogaina toe o mea. O le atigipusa oloa a T'aom e aofia ai fagu sua, atigipusa pepa mo sua, ma pa aisakulimi e sasagi i fualaau aina.
The Recognition
About the A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai T'aom Afifiga o Sua Fualaau Aina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina T'aom Afifiga o Sua Fualaau Aina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. T'aom Afifiga o Sua Fualaau Aina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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