Kurimu Ice Cream Galuega Autu: Afifiga Aisakulimi by Lance Francisco

Kurimu Ice Cream Galuega Autu: Afifiga Aisakulimi by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2024

Kurimu Ice Cream Galuega Autu: Afifiga Aisakulimi

by Lance Francisco

Client: Lance Francisco

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #158814

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kurimu Ice Cream Galuega Autu: Afifiga Aisakulimi

Kurimu o se mamanu afifiga mo aisakulimi maualuga lea e faatau atu i totonu o apaau pint. O le mamanu e atagia ai le faigofie faa-Iapani, faatasi ai ma se ata faaataata faigofie mo tasi ma tasi lasapepa. Na filifilia le pepa mafiafia mo le malosi, ma na faia ata faaataata i le polokalama komepiuta faaonapo nei. Na faaaogaina le lomiga offset ina ia tumau ma tutusa lanu, ma na suesueina ata muamua mo lo latou aoga. O le faatulagaga faasaoina e taofi ai le mafaufau i luga o le oloa a o faaalia pea faamatalaga e manaomia. O le taunuuga e lagolago ai le uiga faapitoa masani a le paranti.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Kurimu Ice Cream Galuega Autu: Afifiga Aisakulimi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Kurimu Ice Cream Galuega Autu: Afifiga Aisakulimi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Kurimu Ice Cream Galuega Autu: Afifiga Aisakulimi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.