Lax Fa'ailogaina e Jonathan Ramirez and Juliana Betancur

O le mamanu Lax Fa'ailogaina e Jonathan Ramirez and Juliana Betancur o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2024

Lax Fa'ailogaina

na mamanuina e Jonathan Ramirez and Juliana Betancur

Tagata Fa'atau: Written and Drawn Studio

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #158898

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Lax Fa'ailogaina

Na faia e le tagata na talosaga se logo mo se kamupani e aoina fa'amatalaga ma fe'au CRM, ma e mana'omia ai se lagona fa'atekinolosi ma fa'aonaponei. O le igoa Lax e afua mai ia ChiLax po'o ReLax, e fa'aalia ai se lagona filemu i tagata fa'aoga. Ina ia fa'atupu se uiga tulaga ese, na aofia ai se fa'ailoga loto, e fautuaina ai le tausiga o tagata fa'atau e masani ona le gauai i pisinisi CRM fa'aotometi. Na aofia pixels e fa'ailoga ai le taua o fa'amatalaga ma le fa'atekinolosiina. O lea, na tu'ufa'atasia elemene autu, o le loto mo le alofa i tagata fa'atau, pixels mo fa'amatalaga, ma le X mo le malōlō.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Lax Fa'ailogaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Lax Fa'ailogaina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Lax Fa'ailogaina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Fua & Fa'apipi'i: The sizes depend of the media where it is applied
Fa'ailoga: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Tekonolosi Gaosiga: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Lu'itau o le Mamanu: Craft something distinctive that articulates the technology, costumer care and digitalization
Su'esu'ega: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Fa'aosofia: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Umi o le Poloketi: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Fa'agasologa o Galuega: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Sui o le 'Au: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Fa'aaloaloga o Ata: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango