Satine Fresh Milk Afifi o le Susu by Pesign

Satine Fresh Milk Afifi o le Susu by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2024

Satine Fresh Milk Afifi o le Susu

by Pesign

Client: Yili Group

A' Design Award Apamemea Winner in Afifi Category

14,516

Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Afifi o le Susu

O le Satine Fresh Milk o se afifi mamanu na saunia mo se numera faatapulaaina o se oloa susu fou. O le apa e foliga tutusa ma se apa susu ma e faia i le palasitika PE e mafai ona malepe. O le foliga faakolone e faavae i luga o se ulu tarako o loo siomia i ao manuia ma fugalaau, o ni faailoga masani o le Tausaga Fou. O se faagasologa faagaogao na maua mai i faatufugaga masani o faamalama e fatuina ai le mamanu matagofie. A uma ona inu le susu, e mafai ona toe faaaogaina e tamaiti le afifi e fai ma taga laki mo lole, e fai ma moli o le po, po o se moli aso faamanatu foi. O nei filifiliga mo le toe faaaogaina e faaitiitia ai otaota ma faaumiumi ai le olaga o afifi mo aso faamanatu.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Satine Fresh Milk Afifi o le Susu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Satine Fresh Milk Afifi o le Susu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Satine Fresh Milk Afifi o le Susu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua