Heti Fa'ailoga ma Afifiina by Cansu Dagbagli Ferreira

Heti Fa'ailoga ma Afifiina by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2024

Heti Fa'ailoga ma Afifiina

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #158924

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Colors

The Design

About Heti Fa'ailoga ma Afifiina

O Heti, na fa'aigoa mai le upu Dakota mo le Fale, e ofoina atu meainu e fa'aosofia ai le mana o le fale ma tofo fa'anatura ua fa'afefiloi, e fa'amanatu ai la'au tupu'i a Amerika i Matu. O lenei fa'ailoga fa'aagafesootai e tu'uina atu se vaega o tupe maua e lagolago ai nu'u tupu'i. O le Effortless Wisdom, o le manatu fa'ailoga, e fa'aalia ai ata fa'atusa fa'aletupu'i ma tofo, ma afifiina na musuia mai le fa'atusatusaga geometric o tusiata Dakota, e fa'aalia ai le paleni ma le soofua. O le mamanu e tu'ufa'atasia le paleta lanu ta'itasi ma fa'amama'i lanu, e fa'amamafaina ai le loloto o tusiata tupu'i i se anotaga fa'aonaponei.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Heti Fa'ailoga ma Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Heti Fa'ailoga ma Afifiina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Heti Fa'ailoga ma Afifiina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery