Eastroc Amla Juice Galuega Autu: Afifiga o Meainu by Guangzhou ID Advertising Co.,Ltd

Eastroc Amla Juice Galuega Autu: Afifiga o Meainu by Guangzhou ID Advertising Co.,Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2024

Eastroc Amla Juice Galuega Autu: Afifiga o Meainu

by Guangzhou ID Advertising Co.,Ltd

Client: Guangzhou ID Advertising Co.,Ltd

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #159061

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastroc Amla Juice Galuega Autu: Afifiga o Meainu

Tusitusiga: O le Eastroc Amla Juice o se mamanu afifiga mo se meainu susu fua. O le afifiga e pulea tele e se lanu lanumeamata malulu lea e atagia mai ai le lanu masani o le fua o le amla ma e fa'ailoa mai ai le mama o le gutu ma aoga fa'ale-tino mo le fa'agaioiga o mea'ai a le meainu. E tolu togi ua fa'atulaga fa'atasi i se mamanu lace fa'aauau i luga o le ua o le fagu ma i luga o le pusa pepa e fa'alautele atili ai le va'aiga i luga o le fata fa'atau. O ata fa'alautele o fua o le amla ua fa'asosolo felavasa'i i luga o le lipine e tosina ai le mafaufau ma fa'ailoa ai le maualuga o le susu fua o lo'o iai. O le susu fua e sasaa i totonu o se fagu PET fa'apolopolo lea e ufitia atoa i se lipine lomia i le vali fa'alelei mo le si'osi'omaga.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Eastroc Amla Juice Galuega Autu: Afifiga o Meainu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Eastroc Amla Juice Galuega Autu: Afifiga o Meainu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Eastroc Amla Juice Galuega Autu: Afifiga o Meainu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimensions & Packaging: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tags: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Production Technology: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Design Challenge: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Research: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspiration: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Project Duration: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Operation Flow: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Team Members: Yilin Lu, Zijun Liu,Jianchao Chen