7Up Destinations Venezuela Afifiga o Meainu by PepsiCo Design and Innovation

7Up Destinations Venezuela Afifiga o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2024

7Up Destinations Venezuela Afifiga o Meainu

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Apamemea Winner in Afifi Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Afifiga o Meainu

'O le 7Up Destinations Venezuela o se faasologa o apa meainu fa'apitoa lea na faia mo le maketi a Amerika Latina ma fa'atau atu i Venezuela. O apa e fa e fa'atusalia ai nofoaga e fa e matagofie ma lauiloa i le atunuu: Adicora, Los Roques, El Yaque, ma Canaima. O mamanu ta'itasi e fa'aali mai ai laau ma manu fa'apitoa a Venezuela. O le pito i luma o apa ta'itasi e fa'aauau pea ona iai le lanu lauma'oa'oa masani a le 7Up ina ia faigofie ai le iloagofie o le fa'ailoga (brand). O le pito i tua o apa ta'itasi e fa'aoga ai le lanu moana lauma'oa'oa fa'atusa i le sami mafanafana e fai ma faava'a mo ata fa'akomepiuta e fa'aosofia mai malaga. O le fa'amoemoe o lenei mamanu e fausia ai se so'otaga fa'alagona i tagata fa'atau.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai 7Up Destinations Venezuela Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina 7Up Destinations Venezuela Afifiga o Meainu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. 7Up Destinations Venezuela Afifiga o Meainu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release