Lays Dungeons And Dragons Afifiga o Meaʻai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Ario in Mamanu Afifi Competition Category.
ArioAfifi· 2024
Lays Dungeons And Dragons Afifiga o Meaʻai
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Ario Winner in Afifi Category
Verified Award Winner
Verify Award Status for #159630The Design
About Lays Dungeons And Dragons Afifiga o Meaʻai
O le Lays Dungeons and Dragons o se mamanu o afifiga o meaʻai na faia mo se seti o pota sipi. Na faʻalauiloaina le afifiga e faʻatasi ma le ata tifaga 2023 Dungeons and Dragons, Honor Among Thieves, ma na faʻaopoopoina i ai se pusa mo tagata faʻasalalau lauiloa. E maua mai le mamanu mai le lalolagi faʻatusa o le ata tifaga. O le tagata autu o le faʻasalalauga o Le Pateta, o se tagata e faʻaali i le ata tifaga ma o se pateta moni foʻi. O le autu e faʻafesoʻotaʻi ai le tala i pateta o loʻo totōina i le silia ma le 100 faʻatoʻaga i le Iunaite Setete ma Kanata e sapalai ai sipi.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Lays Dungeons And Dragons Afifiga o Meaʻai, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Lays Dungeons And Dragons Afifiga o Meaʻai e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Lays Dungeons And Dragons Afifiga o Meaʻai o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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