Mirinda Plus Restage Galuega Autu: Afifiga o Meainu by PepsiCo Design and Innovation

Mirinda Plus Restage Galuega Autu: Afifiga o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2024

Mirinda Plus Restage Galuega Autu: Afifiga o Meainu

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Galuega Autu: Afifiga o Meainu

Tusitusiga o le Tusi: O le Mirinda Plus Restage o se mamanu afifiga mo se soda tofo fualaau'aina lea e faatau atu i Aikupito. O le soda o le meainu sili ona lauiloa i taimi faapitoa ma faatasiga faaagafesootai i Aikupito, lea e le inu ai le tele o tagata i le ava malosi. O le Mirinda Plus e iai le soda faatasi ma se vaega itiiti o le sua fualaau, lea e fetaui lelei mo ia ituaiga o taimi faapitoa. O le afifiga e faaaogaina ai se faiga o faailoga vaaia e susulu manino, lea ua fuafuaina ina ia matauina lelei i le ao ma le po foi. O le mamanu ua tuuina atu ai le Mirinda Plus e avea ma se faaupuga sili atu ona matua o le Mirinda, o se soda tofo fualaau'aina lea e lauiloa i le lalolagi atoa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Mirinda Plus Restage Galuega Autu: Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Mirinda Plus Restage Galuega Autu: Afifiga o Meainu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Mirinda Plus Restage Galuega Autu: Afifiga o Meainu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release