Pepsi X Spotify Galuega Autu: Afifiga o Meainu by PepsiCo Design and Innovation

Pepsi X Spotify Galuega Autu: Afifiga o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2024

Pepsi X Spotify Galuega Autu: Afifiga o Meainu

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #159644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X Spotify Galuega Autu: Afifiga o Meainu

Tusitusiga o le Tusi: O le Pepsi x Spotify o se mamanu apa meainu faatapulaa lea na faia mo tagata Aikupito. O le galuega faatufugaga e tuufaatasia ai foliga faailoga o Pepsi ma Spotify i le tutusa lava le vaega. O le lanumoana malosi o Pepsi ua fefiloi ma le lanumeamata pupula lea e faasoa e Spotify ma le vaega rap i Aikupito. O le pito i tua o loo faaaogaina ai mamanu glitch ma faavae o pepa ua tipitipiina faatasi ma upu pese na tusia lima. O se QR code ua lomia i luga o le apa e mafai ai e tagata ona faalogologo i se pese Pepsi na faia mo se faataitaiga toe totogi tupe. Sa faia foi se seti a le influencer faatasi ma le apa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Pepsi X Spotify Galuega Autu: Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Pepsi X Spotify Galuega Autu: Afifiga o Meainu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Pepsi X Spotify Galuega Autu: Afifiga o Meainu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release