Pepsi Big Football Event LTO Afifiga o Meainu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Ario in Mamanu Afifi Competition Category.
ArioAfifi· 2024
Pepsi Big Football Event LTO Afifiga o Meainu
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Ario Winner in Afifi Category
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- Verified Award Winner
- Verify Award Status for #159649
The Design
About Pepsi Big Football Event LTO Afifiga o Meainu
O le Pepsi Big Football Event LTO o se mamanu o afifiga o meainu mo se taimi faatapulaaina na faia mo se taamilosaga tele o le lakapi soka na faia i Qatar i le 2022. O loo faaalia i le afifiga ata pueina o tagata fiafia moni o le soka mai atunuu eseese, e pueina ai le olioli malosi e lagonaina i le taimi o se taaloga. Na faaaogaina filiga vali i luga o ata e faamanatu ai le masani o le valiina o foliga i tagata lagolago ma ia maua ai se foliga faatufugaga. O ata autu ma faafiafiaga faagaioia e fetaui e faalautele atu ai le gagana faakalafi lava lea e tasi. O le faamoemoe ia fesootai ai le faailoga faapisinisi ma tagata fiafia i le soka i le lotoifale i le taimi o le faamoemoe.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Pepsi Big Football Event LTO Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Pepsi Big Football Event LTO Afifiga o Meainu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pepsi Big Football Event LTO Afifiga o Meainu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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