Extra Melty Upgrade Afifiga Mint e ShinyBay Design

O le mamanu Extra Melty Upgrade Afifiga Mint e ShinyBay Design o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2024

Extra Melty Upgrade Afifiga Mint

na mamanuina e ShinyBay Design

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #160786

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Extra Melty Upgrade Afifiga Mint

Na fa'ata'amilo le galuega a le 'au mamanu i le manatu o le kiona liu suavai, e fa'ailoga ai le uiga o le oloa e fa'amālōlō ai le atuatuvale. Na ole'i atu ina fa'atumauina elemene iloga o le fa'ailoga e pei o le logo EXTRA ma le swoosh, o lea na fa'atupuina suiga fa'alevaai ai e le 'au mamanu i le swoosh i se ala ski e fausia ai se vaaiga e mafai ai e le tagata fa'atusa ona fiafia, e tali atu i le autu. E iloa mai na sili atu le aoga o le fuala'au 'aina nai lo se fa'ailoga tofo, ae o se laupapa ski kiona manino, na fa'auma ai le fa'amatalaga. O le fa'amoemoe, o le taimi e tofo ai mint e au mai ai se aafiaga e pei o le ski i le gutu atoa ma mafaufau o tagata fa'atau.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Extra Melty Upgrade Afifiga Mint, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Extra Melty Upgrade Afifiga Mint e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Extra Melty Upgrade Afifiga Mint e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Fa'ailoga: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Lu'itau o le Mamanu: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Fa'aosofia: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Umi o le Poloketi: 6 months in Shanghai,China
Fa'aaloaloga o Ata: ShinyBay Design

Faitau le Fa'asalalauga

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